A selection of corporate identities created for a variety of clients from Europe, Asia Pacific, Middle East - and Scotland, UK.
The client wished to create a modern and vibrant look for the healthcare sector post revolutionary Libya. The identity was created specifically for an international conference for the Healthcare sector.
A successful family business in Scotland looked to update and dynamite it's existing identity.
"Whose services and platforms help you deliver content to mobile devices triggered by location, proximity and augmented reality".
A client who is a copywriter and way finder and information designer, wanted something that reflected Shetland heritage - the Sixteen - and wished an imprint for various publications, website and related stationery,
...Are a consultancy with extensive experience and expertise in developing mobile payment and marketing propositions for customers within the card payments industry. Their work covers the full development lifecycle, from strategy & planning, proposition development and business case evaluation through to prototyping, specification, procurement, testing and implementation.
A media company growing from strength to strength based in Alness, founder Norman Strachan.
Identity created for post revolution Libya for an international conference on rebuilding Libya.
A self-styled Zen business with matching outlooks.
An Arts venue in Strathpeffer in Scotland. The identity utilised the actual building, an original restored spa pavilion entering a second age as arts and wedding venue.
Created for Highland and Island Enterprise for the nationwide STEM promotion for North of Scotland.
An equine photographer in Dubai, UAE who wished to have a classic but clean look.
A selection of press advertising from Hong Kong to Malaysia, Singapore, Scotland and Libya amongst others.
The client wished for a bright and colourful travel brochure covering the many routes and destinations they covered. Helen Leneveu, a well known contemporary artist whose style imitated woodcut style, was commissioned to illustrate a series of international destinations from a round the world notably for the ad but for the main brochure which accompanied the media bookings.
Copywriter David Shanks, Typography Melissa Gray, Pounds and Shanks Advertising, Hong Kong. Illustrations by Helen Leneveu.
A series of cleverly worded half page adverts for the Japanese hotel chain, with tongue in cheek message for a hotel group well known for it's introverted snobbery. The ad series was designed on two levels; and also was a take on the current campaign then running by a rival hotel group that was aiming purely for snobbery on the one level.
Copywriter David Shanks, Typography Melissa Gray, Pounds and Shanks Advertising, Hong kong.
The client wished to aim for a business only sector, then quite unique. A set of stylish print ads were devised to run in premium various business magazines and newspapers with clever wording based on the 'burnt out businessman' and other cliche sayings. Copywriter David Shanks, Art Direction and typography Melissa Gray, Pounds & Shanks Advertising, Hong Kong.
Second in the series of 5
Client required a strong visual print campaign aimed at expatriates. The golden rule in copywriting - don't use puns in headlines? Blown away by one of the best copywriters in the business. A number of ads around a theme with a strong visual and a pun in the headline across a number of targeted expatriate magazines and the daily South China Morning Post.
Copywriter David Shanks, typography Melissa Gray, Pounds & Shanks Advertising, Hong Kong
Fed up with working in big advertising agencies, John Rowles set up his own. One with no copywriting departments, account handlers and the rest of the misery that goes with the inefficiency and costs associated with international ad agencies. 'Next time I'll be able to afford a full page ad'; after which he promises future readers an ad with a photo. A cleverly worded and from the heart campaign that won a lot of comment and clients too.
Copywriting David Shanks, typography Melissa Gray, Pounds and Shanks Advertising, Hong Kong
The second int eh series of ads, this is the promised full page advert, it promises a third in the series showing his growing client base and income - with a photo. Whatever next, colour?
Copywriter David Shanks, typography Melissa Gray, Pounds and Shanks Advertising, Hong Kong
A series of ads that ran in the main newspapers in Hong Kong in English only, mainly the South China Morning Post. The main theme - precarious, period images balanced against wry prose, 'how else will you get your insurance's company's attention?'! Lombard Insurance client promised better attention and service all round.
Copywriter David Shanks Art Director Andy Chan Typography Melissa Gray, Pounds and Shanks Advertising, Hong Kong
One of a series of many ads for various sectors, here Mascara (reputedly amongst make-up artists the best mascara ever); lipsticks, eyeshadow and foundation. Ads ran in Bahasan Malay, HK, Singapore and mainland Chinese, and English language across the region, in press and MTR (Underground panels).
Copywriter David Shanks Art director Melissa Gray, Pounds and Shanks Advertising,, Hong Kong
Somewhere along the line Pounds and Shanks Advertising, with office in Hong Kong and a sister office in Singapore, had acquired an office in Myanmar. This came with a client - Myanmar airlines. Myanmar, being home to a number of illustrious writers and travellers, most well known being Rudyard Kipling, a series of ads with beautiful images of well known destinations were devised with well known quotations as headlines from said travellers.
The image campaign ran in tandem with a series of high impact ads based on the Myanmar script, emphasising the all modern fleet.
Copywriter David Shanks, typography Melissa Gray
The tandem campaign running with the high impact destination led campaign. This series of ads, all running half page in business magazines and English Newspapers, emphasised the brand new fleet and modern furnishings.
Copywriter David Shanks, Art Director Leigh Roberts,typographer Melissa Gray, Pounds and Shanks Advertising, Hong Kong
A series of ads based on a tongue in cheek take on a well known brand of sportswear (Nike), whose ads took themselves so seriously. P&S ran as series of ads making fun of this serious business of fashionable footwear whilst making a serious point about how to tackle some of the results that come from working out so hard.
Copywriter David Shanks, typography Melissa Gray, Pounds and Shanks Advertising, Hong Kong
Second in the series of several adverts for Scholl for footwear products.
A series of ads in English based on promoting various essential foot products from Dr Sholl. Dr Sholl had great brand credential in Hong Kong and dedicated shops acting as chiropodists cum showrooms. These ads promoted these services.
Copywriter David Shanks, typography Melissa Gray, Pounds and Shanks Advertising, Hong Kong
As previously, these ads ran in both Chinese and English, promoting the services and products around Hong Kong and Singapore.
Copywriter David Shanks, Art Director Leigh Roberts, Typography Melissa Gray. Pounds and Shanks Advertising, Hong Kong
Don't tell the driver...an ingenious idea and if more clients were more adventurous we might have some proper moving billboards. This particular truck was taken in the streets of Singapore.
Copywriter David Shanks, Art Direction Melissa Gray, Pounds and Shanks Advertising, Hong Kong
A client wished for something 'a bit more unusual' for what is otherwise as a fairly traditional product. A campaign was devised to run in the press and on the Metro. Bright, vibrant and eye-catching with unusual font, the campaign reflected the product wgucg was indeed a good energy catalyst and surprisingly effective.
Copywriter David Shanks, Typography Melissa Gray, Pounds and Shanks Advertising, Hong Kong
Black and white press ad.
The Volvo account was often renowned for 24 hours notice and press required within 48 hours. Here was one such example. Hong Kong at that time was a fiercely vibrant and independent cit and it did indeed feel like a jungle. Ran as full page in South China Morning Post and various business magazines in both Chinese and English language.
Copywriter David Shanks, typography Melissa Gray, Pounds and Shanks Advertising, Hong Kong
Not all Judges punish you for breaking the rules...an outstanding year for the Volvo 850, wining a hoard of accolades. The ad reflected this.
Copywriter David Shanks, typography Melissa Gray, Pounds and Shanks Advertising, Hong Kong
Finally, a car company that pleases the Dolphins...years ahead of it's time, this electric car model was ultimately never released on the market.
Copywriter David Shanks, typography Melissa Gray, Pounds and Shanks Advertising, Hong Kong
An advert for the Highland and Island Enterprise Board based in Inverness, appealing to businesses to relocate to the Highlands of Scotland. Advantages over various other countries or parts of the Uk - notably for call centres before their immigration to the South Asia continent - were an educated workforce, 'an appealing accent' and tax breaks.
Writer and Art Director Melissa Gray, Grayscotland
The first major campaign won for the Visit Hebrides campaign on behalf of Western Isles Enterprise, this successful campaign brought a significantly increased amount of visitors to the islands, up on 45%previous years. Ads ran mostly in national (UK) press in conjunction with advertorials.
The campaign hinged on strong visuals and a'postcard' theme, reflecting people's positive feedback on what must be the best kept secret and the most beautiful part of the British Isles.
Copywriter and Art Director Melissa Gray
(in conjunction with 2047 Marketing)
The campaign was devised around different sectors that centred on the Hebrides. A Generic approach was needed - but also Wildlife - birdwatching and fauna spotting the rare breeds found uniquely there; as well as Fishing, Golf, Cycling, Film, and so on. These are just some examples from a print campaign over over 20o adverts that ran in everything from National press (UK wide) in everything from Airlines to The Guardian and Independent.
Western Isles Enterprise, who having promoted beautiful Hebrides in the Visit Hebrides the year before - were acutely aware of their problems with dog mess. Visitors commented on it, Highland Council bills were high because of it's removal. A public information campaign was initiated to tackle awareness and raise behavioural issues associated with the dog owners. Press and posters running locally in the Western Isles. A series of multi faceted ads, loud, bright and visually eye catching with hard-hitting graphic messages. Art direction and copywriter Melissa Gray, Grayscotland Ltd
Second in a series of hard hitting press ads and posters.
2047 commissioned an advert to raise their awareness. Running in a national business magazine, they wanted ana advert that would stand out form the usual stock images and cliche headlines. Voila. Art Direction and copy by Melissa Gray, Grayscotland Ltd
Design work for print from around the world, including Scotland, the Middle East and Asia Pacific.
Cover of a brochure for a client who organised travel tours to destinations worldwide. The illustrator Helen Leneveu was commissioned to do a series of destination illustrations from the Eiffel Tower to New York and London.
A premium brochure for Lombards Insurance, the dedicated insurer for Mercedes Benz in Hong Kong. The bi-lingual brochure in English and Chinese was distributed through Mercedes outlets and Lombard insurance offices together with a dedicated leather-bound package presented on sales.
Brochure for luxury renovation development Ardtalla, set amongst the gardens of the Novar Estate. The Estate wished to attract a very particular clientele, shooting parties and weddings for the 'Set'. The design and quality feel of the brochure reflected this clientele.
Design and Art Direction Melissa Gray. Photography by Clive Hutchison.
Identity for Balnagown Estates, the home of Mohamed Al Fayed, who also owns three main estates in the Highlands of Scotland. This promotional brochure uses the specially commissioned tartan which blends the original Balnagown Ross Tartan with Egyptian flavour. The four page haiku on the ensuing pages blends the beauty of the Highlands with tongue in cheek appreciation of the countryside in which are nestled a number of private luxury holiday cottages and hunting lodges.
Promoting the range of luxury holiday accommodation of the Balnagown Estates, from small cottages to hunting lodges.
Photography by Hugh Webster, haiku by Anne Morrison and design and art direction by Melissa Gray, Scotland.
Or the Glenelg Music Festival - a small music festival promoting local and Scottish bands and traditional entertainment. Initially a small event it burgeoned as the years went by into a full blown West Coast music Festival sponsored by major whisky firms. Grayscotland provided publicity design from the outset.
The Inverness Book Festival was initiated in 2004 and Grayscotland took on the event on an annual basis, providing all publicity collateral from event brochures to posters, banners and street banners. The event went from strength to strength with such illustrious names as Ian Rankin, Adam Hart Davis and Ann Perry. This brochure from 2006.
Art direction and design Grayscotland.
The Eden Court Arts Centre in Inverness was being closed for major architectural renovation for a period of refurbishment. These ads ran using quotations from people supporting and encouraging donations throughout the period of closure in tandem with promotional radio and pre-film feature advert.
Grayscotland devised the original corporate identity for the First Film Festival and went on to design all publicity collateral for subsequent years up until 2009. This cover from the very First Film Festival.
Brochure cover for 2005. These was reflected in hanging banners, pull up banners, tickets and website.
Brochure, and cover theme reflected throughout the rest of the printed publicity collateral.
Brochure cover featuring Tilda Swinton who living locally in Nairn was a great supporter of the local film festival. until they started their own Film Festival in Nairn itself!
A international wood trading firm wished for a Festive Greeting Card to reflect their cosmopolitan client list from around the world, from Korea to China, Poland, Russia, and Japan amongst others.
A brochure promoting the services of a company who take away the strain of running their own holiday home.
Spreads from inside the brochure.
A premium end wood designer wished to represent his unusual and extensive wood furnitures in an impressive and luxurious portfolio brochure.
Art direction by Melissa Gray, Grayscotland Ltd
A proposed spread from the brochure.
Nestled on the end shores of Loch Ness, the client wished a promotional brochure to reflect the beauty of the surrounding countryside and some of the traditional luxuries that come with staying in the Highlands - for one a vast array of decent Malts. Tartan trimming a must.
A speculative pitch for HOST, Freedom of the Highlands. Here showing the cover and inside spread.
Art direction Melissa Gra, Grayscotland. Image by High Webster, Stockscotland.
Brochure for Highland Stoneware, the exclusive hand made Pottery firm based in Lochinver and Ullapool in the Highlands of Scotland, and whose extensive collections can be found worldwide, reputedly, even in Buckingham Palace. Client wished for a handy size (A5) brochure that illustrated their more popular ranges and also the prototypes for customers to order their own.
Possibly one of the best landscape photographers in Scotland, Hugh Webster required a portfolio calendar in which to display his photography.
Hunters of Brora made home made tweed and tartan items, Very upmarket and very exclusive, their work probably in quality next to Harris Tweed. Client required a formal invitation for the opening of their new Tweed Rooms.
KEV are a new breed of veterinary surgeons. Modern, ambitious and expanding, they wanted a fresh new look to their ever expanding clientele and publicity for their home and 'ambulance' services for small pets.
Client was holding a major retrospective inC York Street Galleries in London and required a formidable looking brochure to service it's formidable art market.
Spreads from the Cork Street Galleries Brochure.
Spread from the Cork Street Galleries brochure.
Promotional brochure
Promotional brochure, interior
The client, a Gallery owner on the West coast of Scotland, wished for a fresh and clean looking promotional brochure for mailing purposes and for their many exhibitions. Their stable of artists is considerable and international and deserved premium treatment.
The client wished for a traditional feel but with a modern twist. There are two main brands, Sweet and Dry. The cider is made in home presses and marketed locally.
Back label featured
A photo of the finished packaging in situ.
A Film Guide produced for the client Eden Court, an international Art Centre in Inverness, designed and produced on a bi-monthly basis.
Sample spread of the Film Guide.
An invite for a function, for client GTX, Saatchis and Saatchis.
A selection of work from Libya pre and post revolution.
AL Andalus Cafe, incorporating the new Identity on Restaurant cards bi-lingual.
Design and Art direction by Melissa Gray,
Arabic by Mohamed Salam.
Incorporating the new identity for Cafe Morocco on Restaurant cards. Bi-lingual.
Design and Art Direction by Melissa Gray.
Arabic by Mohammed Salama.
Incorporation of Caserolle logo on Restaurant Cards. Bi-lingual.
A promotional for the hotel.
Promotional campaign for Risotto, running in press, promotional material. Bi-lingual.
Art Directed and copywriting by Melissa Gray, for IMAG, Tripoli, Libya.
The fashionable kitchen interior design chain requested a brochure. and invite for launch of their first shop in Tripoli, Libya.
Art direction Melissa Gray at IMAG, Tripoli, Libya.
A Menu for Movida in the fashionable and exclusive Palm City in Hay Andalusia.
Art Direction Melissa Gray at IMAG.
An event promotion for Palm City.
A high profile city campaign revealing the dangers of the increasing cockroach problem. Billboards and press were utilised for client Rentokil.
Art Direction and copywriting by Melissa Gray for JWT Libya.
A series of consecutive adverts, here half pages, running in the city's business magazines.
One of the breakthroughs in this campaign was booking an unusual format. Booking two 1/8 landscapes on consecutive pages but on recto pages and both at the top tune out to be mountain of a task! It was achieved...
The second ad position - on immediate following page in English version, reverse for Arabic versions.
Once again a revolutionary stance. The client wished to book a landscape building as a living billboard. Various sites were proposed but in the end booking the top half of the Suqtelat was achieved and became a famous city landmark.
Art directed by Melissa Gray at JWT Libya.
The client wanted a high profile campaign to promote soft cheese, Baladna, which was made locally in Tripoli and whose quality was as good as if not better than rival internationally imported brands. And, at half the price, good value in a country with rising prices and inflation. Thee ensuing campaign involved taster sessions at half a dozen of the premium supermarkets across Tripoli, in road light box saturation and billboards as well as press advertising and exhibition material.
In store promotion and tastings
In store tastings and promotions.
The client wished for a premium brochure that showcased their many and high profile exhibitions within Tripoli and internationally. The resulting brochure showed a snapshot of some of their achievements as well as an outline of the extensive capabilities.
Spreads from the brochure
Spreads from the brochure
Spreads from the brochure
Spreads from the brochure
Spreads from the brochure
First International Group, an international company based in Tripoli, Dubai and London, wished to concentrate on promoting their extensive marine experience. A series of brochures were devised, mostly promoting their Shiplift technology Enterprise as well as extensive international marine engineering experience. This is the first brochure of a series of 4.
Spread from the brochure.
Spread from the brochure.
Spread from the brochure.
Second in the brochure series.
Outer folder, intended to hold all brochures and other project information.
A portfolio of web design whose progress follows that of the web technology. Form narrow to wide and back again to accommodate responsive design on the vast array of tablets, laptops and smart phones on which we now view our websites and information.
The client wished after 4 events to update the website. A clean adaptive and responsive design was the culmination of many hours work.
http://www.grfurniture.com
http://www.mikerossarts.co.uk
http://www.taylor-and-fraser.co.uk
The past few years have seen our portfolio expanding into work for clients in the oil and gas industry, a reflection of the countries lived in the past few years. The work here contains a selection of work for Oil and Gas Training Centres as well as Oil and Gas companies in Dubai, Tunisia and Libya. Much of the work has evolved into information design, QMS packages and certification.
The International Training Centre in Tunisia desperately needed a new identity, an overhaul of it's paperwork, internal QMS systems and overall a corporate identity incorporated into company profiles both electronic and printed. Here is a selection of work for the centre, an OPITO Approved Training Provider in Sfax, Tunisia.
Spreads from the above brochure.
Blue Energy is an oilfield services company with a training centre attached, operational from Tripoli Libya. Work shown here is for the parent company, incorporating an existing Corporate identity across various materials, and also for the Training Centre arm. (Blue Energy is now relocated in Dubai).
Corporate Brochure, Cover
A corporate brochure for the Societe fe Maintenance d'Installations Petrolieres, Tunisia.
Single page from the Profile.
Spreads from the brochure.
Promotional leaflet for BEOS.
Spreads from the above.
Company embosser.
Festive Greeting Card
Promotional mugs. Be Happy...Very popular with the consultants including Suncor and BP.
Mug selection with different slogans. BE..something...
JMP and Emergency Services Card.
Forms redesign for new QMS system.
Forms design
The Training Centre required a total overhaul of all internal material, due to a name and status change, but also because there was no coherent in-house corporate identity. Here are samples of new training brochure, certification, training manuals, forms and other related items.
Corporate brochure, email
Sample pages from the promotional Training Brochure incorporating courses, services and endorsement.
Another sample page for the above.
Promotional brochure.
Training Manuals were designed for specific courses, from Driving, First Aid, Fire and HSE.
Training Manual covers
Sample of Certificate design for the various course sectors
Sample certificates.
Redesigned In house forms for new QMS system incorporating new identity. Forms in bi-lingual, Arabic and English for delegates, and occasionally bi-lingual to save paperwork.
Forms design.
Pull up banners for use in Centre and at Exhibitions where required.
Starting out in book design working for Rutledge and Kegan Paul (as it was then), for a brief period of time at A & C Blacks, and then Dorling Kindersley publishers, we recently returned to book design, jackets and interiors. Having an internationalbest seller sister as author was the catalyst.
A collection of Winning Short Stories by HISSAC winners - Highland and Islands Short Story Competition, based in Scotland.
A history in Art of the story of Black Gold in the Highlands in the 70's through to the 'noughties, cataloguing the oil industry in the Highlands and the changeover in perception to renewable energy.
Sample spreads
Sue Jane Tayor was commissioned to do the sculpture iN Aberdeen to commemorate the Piper Alpha disaster in Hazlehead Park.
A community project with Scottish recipes from famous chefs round the region based in the Highlands.
Sample spreads of interior
Sample spreads
Across the time working abroad, time has been procured recording personnel from various companies. Here are some of those photos in context - from Libya and Tunisia as part of promotional use; some part personal; and others as record of works and used on client websites.
Michelle Weinberg, Company CEO
