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Scholl HK / Odour Eaters
The client wished to promote Odour Eaters in Hong Kong to
an expatriate market. Solution: a series of ongoing black and
white ads with humourous approach targeted at the expat
market in English magazines. |
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Client
Brief |
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Maybelline /
Mascaras
To promote the colour and range of Maybelline Mascaras.
Alongside similar campaigns running promoting the colour
ranges in lipstick and eye colour, this was part of a regional
campaign to promote awareness for all Maybelline products.
The ad campaign ran across HK, China, Singapore, Taiwan,
Malaysia, Thailand and so the market was diverse. The overall
brief was to show the different colours and types of brushes.
All regions ran with their own language.. |
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Client
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Four WInds Removals, Singapore
One of a campaign to promote a then new business, an
international business based in Singapore aimed specifically
at expats, to show the friendliness of the service and the
sympathies involving the stressful business of international
relocation. |
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Client
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Volvo HK, Electric Car
Client wanted to promote awareness of the new electric car
then being promoted at carshows around the world. This
one-off promoted the then all electric Volvo at a carshow
in Sweden. |
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Scholl, Singapore/Odour Attackers
To promote Odour Attackers - at the height of the hot and
humid Singapore summer. One of a series of ads that at the
time were a humourous take-off on the seriousness of the
then current Nike ads. |
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Client
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ANA Hotels, Singapore
Aimed at promoting the prestigious ANA hotel in Singapore,
this was one of a series of 50 odd press-ads that aimed to
add tongue-in-cheek look at the élitist snobbery of the Asian
hotel market. |
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Client
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Beauforte Hotels, Singapore
One of a series of press ads aimed entirely at the business
market, then a fast growing and quickly expanding market. |
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Client
Brief |
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Sun Siberian Ginseng, Singapore
The client wanted to stand out from the crowd - particularly
on the MRT (Singapore Underground) and in newspaper print
ads. the solution was an eyecatching ad campaign in-train ad
running in conjunction with press ads in the Straits Times
emphasising the energetic qualities of it’s ginseng properties
playing on the ‘down’ typographically to emphasise the
positive qualities of th ginseng. |
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Client
Brief |
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John Rowles Advertising, Singapore
Showing two in a series of ads aimed at expats wishing to
establish ‘I’m just a down to earth, no-nonsense kind of guy
who can do your advertising for good prices’. So in the first
ad he swears that soon he’ll have enough business to have a
full page ad (right) and in that ad he promises a photograph to
show how well he’s doing. Then a colour ad. And so on. |
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