Rentokil, Tripoli, Libya
The client wished to accentuate the fact that when one spots a cockroach, it is almost indicative of a whole colony and that what you see was only a tiny percentage of what was invisible. The resulting campaign ran on billboards and in local newspaper and press magazines. The concept for the local press was that the single cockroach image was then followed closely on the following page by the second ad with many cockroaches. THe campaign wa sin both Arabic and English. The concept was unique for Libyan press at that time, the media booking was hard to achieve! But it it ran and with some success for the client whose business increased by one third. Concept, art direction and typography through to digital artwork.