Modern Apprenticeships Commercial
the client, Western Isles Enterprise, wished for a more modern, upbeat promotional film for the Modern Apprenticeship scheme, to entice it’s Hebridean youth to learn more about the opportunities afforded by the MA scheme. “Be what you want it to be - Make it Work for You’ was the ultimate message. From Car Rallying to Riding Instructor to Boat Driver, the storyboard set out to educate the young population’s horizons as to what could be made available instead of escaping to the mainland where opportunities are perceived as more bountiful.